This card was actually sent from Southern Finland, but shows Lapland, which is probably the most famous region of Finland ;) Of course, my first association with Lapland is the Santa Claus, but thanks to Postcrossing, I can see what it's really like :)
Sápmi is the name of the cultural region traditionally inhabited by the Sámi people. Sápmi is located in Northern Europe and includes the northern parts of Fennoscandia. The region stretches over four countries: Norway, Sweden, Finland, and Russia. Sápmi is the name in North Sámi , while the Julev Sámi name is Sábme and the South Sámi name is Saemie. In Norwegian and Swedish the term Sameland is often used. It is frequently mistaken for being synonymous with Lapland.
With the fall of the Soviet Union and increasing internationalization, cross-border co-operation is becoming more important, and existing state borders less important both for the Sámi indigenous population and non-Sámi inhabitants--the latter constituting the majority population of the region. Russians and Norwegians are the most numerous groups, and the Sámi make up only a small minority of about 5%. No political organization advocates secession, though several groups desire more territorial autonomy and/or more self-determination for the region's indigenous population.
The region has its own football team, the Sámi Spábbáčiekčanlihttu, that plays in the NF-Board, won the 2006 Viva World Cup and will host the 2008 event.